A custom home remodeling company was looking for an increase in customers from their target demographic. We needed to create a strategy to help them gain more calls from potential clients, and inquiries about their business.
To increase brand awareness across online platforms, we implemented an aggressive display campaign targeting searches of users looking for professionals to help them with home repairs and remodels. We also retargeted visitors of the client’s website.
Our campaign was geared directly towards the company’s intended demographic – both in search terms and via geo fence locations – to reach high-income homeowners with an interest in renovations.
We launched an awareness campaign, which included strategically targeted digital display programmatic ad buys. The company not only saw an increase in calls about their services, but notes a higher percentage of inquiries within their target customer group.
Click-Through Rate (CTR)