About BOOMER Magazine


Reaching the hearts of Boomers with what matters to them.

What started as a local print magazine in 2006 has evolved to a national website that focuses on providing fresh content daily, which keeps our readers keep coming back for more.

Website that Connects

Over 65% of our site traffic is organic, proving that our editorial is what active adults age 50 and above are searching for. Hot topics include travel, nostalgia, puzzles, advice columns, food and drink, pets, humor, and more.

Newsletter that Engages

Sent out every Tuesday, BoomerMagazine.com’s weekly lifestyle newsletter reaches thousands of Boomers every week. Our audience isn’t just engaged, they’re loyal and eager to read our content. Each edition brings them regular updates to topics they appreciate plus chances to engage directly with our caption contests and puzzles. Open rates range between 26% to 28% and click through rates are between 3% to 4%.

Why work with us?

Baby Boomers possess the majority of household wealth in the U.S. Their technology engagement continues to grow, and just like every other generation, they prefer content curated with their needs in mind. We’ve seen this as our subscriber base has grown over the years. Boomers are technologically savvy, they’re affluent and they do their research. Promoting your business among our platforms helps you build trust with this important demographic.

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Read our partner stories.
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