The report digs deeper, too, sharing total impressions and clickthrough rate of each tactic; impressions, clicks, and CTR at each geo-fence location; and the CTR for each ad.
As fascinating as these statistics are, the most important measurement is business success. And since the firm began using Ross Media Solution as part of their marketing strategy, Coppage reports, “Our case load has gone from about 15 ongoing cases at any given time to over 55.”
She adds, “I appreciate my representative. He is professional and very responsive with questions and explanations. I often have no idea about marketing lingo. He is good to offer suggestions and explanations and results!”