A law firm aims to help those affected by automobile accidents. They ran traditional advertising through radio, print, and television with little return. They wanted a marketing strategy that will reach the right audience, and to be able to see and track their efforts.
We took their declared benefits – a free consultation and a guarantee to pay out clients higher than any other law firm – and put them right in front of an audience looking for a car accident lawyer. We used tactics including search targeting, contextual targeting, and geofence. We also changed the ads for their retargeting campaign to ensure engagement with the visitor.
Using our blended digital solution, we were able to put the firm’s ads in front of people in need of these specific services. This resulted in more calls to the law firm, and consequently more clients getting their lives back to normal after a car accident.
Click-Through Rate (CTR)